I am one of the founders, President/CFO of the Embark Group, Inc. The Embark Group was formed in 2014 and specializes in outsourced face-to face direct sales, Brand & Product Development and marketing. We provide individual solutions for the best and most recognized Fortune 100 & 500 clients in Internet Services, Telecom, Wireless, Entertainment, Energy and Solar in the world. The Embark Group manages all aspects of implementing sales and marketing campaigns that exceed our clients’ requirements and expectations.

 I have been the Founder and President/CEO of NewConceptz since 2014. NewConceptz specializes in Brand & Product Development, Sales, Marketing and Company Management using social media to drive sales and Marketing. We are dedicated to increasing general business productivity and profitably.

We grow sales, using the latest developments in internet technology and demographics to appeal to the largest global audience available. Each marketing campaign is custom designed to meet and exceed each client’s individual requirements.

NewConceptz is here to passionately address, improve and introduce new brands and products that will improve business and lifestyle to the consumer.   

NewConceptz is dedicated to providing exceptional service. Our development team will work with each individual client through each phase of planning, design and implementation to deliver the desired brand, product or management results which will exceed expectations, in a timely basis

Backed by years of extensive experience, NewConceptz provides the best in Brand & Product Development. We guarantee your business the attention of our Management, Marketing and development team to provide product solutions through a collaborative approach that delivers extraordinary results.

Please visit: NewConceptz.com for more information.

 I was recruited as Vice President of Sales for this financial services and investment advisory firm to grow the business via new carriers, products and agents by the two owner/operators. 

I was promoted to President in 2009. With more than 20 direct reports, I provided vision and strategy for expanding the business, wrote and executed a business plan, recruited and trained new carriers and agents, and expanded the product portfolio. I also identified high growth, high profit market segments and built internal capability and infrastructure to support them. 

 I was brought in to this new start up by Alex Sandel one of the co-founders of Cal-Abco and Packard Bell Computers/Electronics.. I served as the President/CEO of DVD.com. My challenge was to build a new business, as a provider of DVD’s and movies and capitalize on the market trend of consumers ordering DVDs and movies internationally. 

With full P&L responsibility, I developed and implemented a strategic business plan, and recruited and led an executive management and sales team, eventually numbering 25. We built a catalog of DVDs, and created the DVD.com brand and website, as well as set up a distribution and fulfillment facility with a team of distribution logistic specialists, IT managers and international sales and marketing professionals.

Impact hlights included………

• Established a catalogue of tens of thousands of movie titles. 
• Secured a client base of more than 1,000 corporate clients. 
• Enlisted dozens of major studios and distributors.
• Company was assumed by Netflix and folded into their operation.

Please visit: DVD.com for more information

 After taking six months to develop my next idea and venture, I figured out that the computer industry had room for a new concept in back-up devices. I developed and founded Drive Storage Technology Corporation (DST). 

The DST Pocket Mirror Drive was my new creation. I set up our corporate Headquarters and production facility in an industrial park in Inglewood California. I was the President/CEO of DST. 

This revolutionary new pocket size hard drive enclosed in a small plastic case with the propriety DST Data Mirror Software would make a complete mirror image of the entire hard drive in the computer. The sector by sector copy process would allow the mirror drive to be an exact copy of the hard drive currently in your computer. The mirror process would include all applications and secure data, as well. My software allowed for incremental daily, weekly or as schedule auto updates, and could restore your entire hard drive in hours if your hard drive failed.

I personally interviewed and hired the best marketing, sales and operational team to launch my new venture. In 2000 the DST Pocket Mirror Drive was launched and became an instant success. The product was heavily marketed to the specialty mail order resellers and appeared in millions of catalogues.

 The DST product line offered 30 products in different configurations and sizes and was sold domestically and internationally by over 3000 resellers, retail outlets and developed into a product that was highly reviewed by important industry publications such as: Mobile Computing Magazine, Laptop Magazine and Popular Science Magazine. The DST Pocket mirror Drive actually made the cover of Mobile Computing Magazine and was featured as one of the 10 best products of the year in 2000.

The DST Pocket Mirror Drive was a highly profitable product line that started out offering 40% margins until a few industry competitors reverse engineered the technology and numerous drive manufacturers started offering a similar product at greatly reduced selling prices. 

In 2005 I sold the company to Western Digital Corporation.

 “CAL-ABCO was a fully diversified supplier of Computers, Peripherals and Components and the founding/parent company of Packard Bell Computers. 

The company operated multiple offices in North America (USA and Canada) and international offices in the United Kingdom, Italy, France. Holland and Japan. CAL-ABCO was a privately held corporation operating since January 1983, owned and operated by Alex Sandel, Chairman & President, Beny Alagem and Jason Barzilay” 

“CAL-ABCO had become one of the largest electronic component distributors and memory distributors in the world, controlling two global shortages of drams in the 80’s and 90’s creating the synergy for CAL-ABCO to start manufacturing its own line of memory upgrades—LEGEND Memory Upgrades”

“In 1990 David R. Kandell joined CAL-ABCO as the Senior Vice President/COO. David R. Kandell was the first senior officer to be named by the owners to control the daily operations of CAL-ABCO. In January 1993, Kandell became the acting President of CAL-ABCO and LEGEND Computer & Memory Products, after taking complete control of sales, operations and finances of CAL-ABCO as it grows into the Hundreds of Millions in sales”

“Kandell reorganized, reformed and streamline the operations, warehousing and customer service departments, saving the company millions of dollars in purchasing, logistics and lost sales” 

“Kandell was then given the challenge to grow the company sales. His efforts were a success, with sales in excess of 250 million, with 30 outside sales offices and a total team of more than 300 on payroll” 

“David R. Kandell was part of the operations team that managed Cal-Abco, Legend, Reveal and Packard Bell, still an affiliate of CAL-ABCO, as it grew to over 3 billion in sales, under the management of Beny Alagem, President/CEO.

 In 1999 Packard Bell was sold to NEC operated by Groupe Bull of France and CAL-ABCO and Legend were closed”

The above from a Cal-Abco Press Release.

  In my mid 20’s I was a superstar salesperson in the Retail Audio business in New York. With the support of Harry Elias, of US JVC Corporation and Bernie Mitchel, of US Pioneer Electronics, I was able to start and open 3 stereo stores in Upstate New York in the late 70’s, named Stereo Magic.

By the mid 80’s we had more than 50 product lines, selling Audio, TV’s, Video and Car Stereos with very elaborate installation facilities in a number of our retail stores. “Dynamite David’s Stereo Magic” owned the upstate region of New York for almost 10 years. We were the most prominent, heavily advertised, on radio and in print, audio retailer, now with 6 retail stores covering New York State from 45 minutes north of Manhattan to New Jersey and past Kingston New York. 

My retail stores did more than 10 million dollars in annual sales. Unfortunately, in 1989 came a drastic decline in gross margins, forcing me to close the business and relocate to California.