I have launched numerous multi-million-dollar revenue streams over my career and I still engage in building, developing and introducing new business, brands and products.

In 2014 I co-founded, and currently serve as the President/CEO of NewConceptz. NewConceptz specializes in Brand & Product Development, Company Management, Marketing and Sales.

In 2015, NewConceptz was contracted to develop and launch “Sales Reporter” Sales Reporter is a revolutionary new mobile application custom designed for the direct sales industry, to assist with daily sales reporting and sales coaching. “The NewConceptz team is comprised of innovators, technologists, merchandising, and marketing professionals.

“We know how to develop your brand, product or application and get it to market”……..

I am also one of the founders, President/CFO of the Embark Group, Inc. The Embark Group was formed in 2014 and specializes in outsourced face-to face direct sales, Brand & Product Development and marketing. We provide individual solutions for the best and most recognized Fortune 100 & 500 clients in Internet Services, Telecom, Wireless, Entertainment, Energy and Solar in the world. 

The Embark Group manages all aspects of implementing sales and marketing campaigns that exceed our clients’ requirements and expectations.

In 2008 I was hired to President Diverse Financial. My team was responsible for the Marketing, Sales and Brand Development of Diverse Financial Corporation. The once small regional insurance agency was turned into a National Multi-Million Dollar Insurance, Advisory, Investment and Real Estate Conglomerate.

In 2000 I founded, was the President/CEO for, and introduced to the Computer Industry the DST Pocket Mirror Drive. This revolutionary new pocket size back-up storage device took the industry by storm.

This innovative new product was sold by over 3500 retail and mail order stores and was featured in over two million catalogs. 

The DST Pocket Mirror Drive was featured in Mobile Computing Magazine as a “must have product” and was featured on the cover of Popular Science Magazine.

In 1990, at the onset of the development and growth of the computer industry, I once again played a significant part in the development of many well know companies and products. I was the Senior Vice President/acting President of Cal-Circuits Abco, the parent and founding company of Packard Bell Electronics/Computers, Legend Memory Products, and Reveal Computer Products.

We were the driving force behind the “Plug n Play” revolution of consumer installed, computer products and upgrades in the mass merchant and retail channel. 

In the mid 90’s our teams Merchandising, Marketing and Brand Development skills developed the single most recognized household name in the Computer Industry, “Packard Bell” with sales of over 5 billion dollars per year.

In the 80’s at the start of the Audio/Video revolution I played a significant part in the brand development, sales and marketing of numerous major Audio/Video manufactures such as: 

US JVC Corporation, US Pioneer Corporation of America, Sony, Toshiba America, Yamaha, Aiwa, Marantz, Alpine, Altec Lansing, JBL, Harman Kardon, Bose and many others.  I was considered an industry icon and innovator. 

I was the founder and operator of Stereo Magic, Video Magic and Computer Magic, a very recognizable retail chain with 6 locations in New York in the 70’s and 80’s. I further was the author of a popular weekly column called “Sound Advise” published by the “New York Times”

My influence, leadership and participation in a young industry targeted for growth was considered “instrumental” by industry experts and leadership. 

“I assisted the Audio/Video industry in Brand Development for over a decade”

I was groomed in the Consumer Electronics Industry by Harry Elias, former Chairman of US JVC Corporation and Bernie Mitchel, Former President of US Pioneer Corporation. I served on both company’s retail advisory boards and was a consultant to US JVC for 10 years. About David Kandell